Our strategic initiatives until 2025

Plasma Control Technologies

Growing stronger.

Increase sales volume with existing customers, add new applications and heighten flexibility

Boost growth.

Expand the product portfolio

  • Commercialize Synertia RF power delivery platform
  • Launch vacuum capacitors with high power density
  • Intensify key account management
  • Strengthen presence in Asia
Enhance efficiency.
  • Expand Penang as a strategic manufacturing site 
  • Increase efficiency and flexibility of functional departments

X-Ray Modules

Exploiting potential.

Expand the product portfolio to tap new, adjacent market segments

Boost growth.
  • Enter the semiconductor and electronics inspection market
  • Expand the components and modules portfolio with a focus on the core markets of automotive, aerospace, and semiconductor & electronics inspection
  • Launch new platforms for x-ray tubes and for high-voltage generators for even more flexibility in designing the offering
Enhance efficiency.
  • Drive operational and business excellence through digitalization and more systematic application of lean approaches

X-Ray Systems


Focus on volume markets, standardized systems, and expansion of services that are based on artificial intelligence and machine/deep learning

Boost growth.
  • Expand portfolio in fast-growing markets
  • Expand digital services, with a focus on improving customers’ yield and efficiency

Standardize throughout:

Enhance efficiency.
  • Focus on modular, configurable standardized products 
  • Standardize on a single software platform for x-ray systems’ user interface
  • Increase focus on product tailoring and integration



Create the foundation for further growth.

Boost growth.
  • Further develop the global organizational presence in line with the strategy
Enhance efficiency.
  • Develop policies, processes and tools to further improve and harmonize processes and to create a globally scalable organization
  • Drive the Group-wide digitalization initiatives forward
Strengthen culture.
  • Strengthen the employer brand
  • Execute the sustainability strategy, including embedding sustainability at all levels of the organization and implementing the climate roadmap. 
  • Continue initiatives for employee development and advancement and for diversity, inclusion, equity and belonging (DEIB)
  • Deepen the values-based leadership culture