Strategy
Our strategic initiatives until 2025
Plasma Control Technologies
Growing stronger.
Increase sales volume with existing customers, add new applications and heighten flexibility
Initiatives
Boost growth.
Expand the product portfolio
- Commercialize Synertia RF power delivery platform
- Launch vacuum capacitors with high power density
- Intensify key account management
- Strengthen presence in Asia
Enhance efficiency.
- Expand Penang as a strategic manufacturing site
- Increase efficiency and flexibility of functional departments
X-Ray Modules
Exploiting potential.
Expand the product portfolio to tap new, adjacent market segments
Initiatives
Boost growth.
- Enter the semiconductor and electronics inspection market
- Expand the components and modules portfolio with a focus on the core markets of automotive, aerospace, and semiconductor & electronics inspection
- Launch new platforms for x-ray tubes and for high-voltage generators for even more flexibility in designing the offering
Enhance efficiency.
- Drive operational and business excellence through digitalization and more systematic application of lean approaches
X-Ray Systems
Focusing.
Focus on volume markets, standardized systems, and expansion of services that are based on artificial intelligence and machine/deep learning
Initiatives
Boost growth.
- Expand portfolio in fast-growing markets
- Expand digital services, with a focus on improving customers’ yield and efficiency
Standardize throughout:
Enhance efficiency.
- Focus on modular, configurable standardized products
- Standardize on a single software platform for x-ray systems’ user interface
- Increase focus on product tailoring and integration
Group
Create the foundation for further growth.
Initiatives
Boost growth.
- Further develop the global organizational presence in line with the strategy
Enhance efficiency.
- Develop policies, processes and tools to further improve and harmonize processes and to create a globally scalable organization
- Drive the Group-wide digitalization initiatives forward
Strengthen culture.
- Strengthen the employer brand
- Execute the sustainability strategy, including embedding sustainability at all levels of the organization and implementing the climate roadmap.
- Continue initiatives for employee development and advancement and for diversity, inclusion, equity and belonging (DEIB)
- Deepen the values-based leadership culture