Strategy
Our strategic initiatives
Plasma Control Technologies (PCT)
Growing stronger.
Increase sales volume with existing customers, add new applications and heighten flexibility
X-Ray Modules (IXM)
Exploiting potential.
Expand the product portfolio to tap new, adjacent market segments
X-Ray Systems (IXS)
Focusing.
Focus on volume markets, standardized systems, and expansion of services that are based on artificial intelligence and machine/deep learning
Initiatives PCT
Boost growth.
Expand product portfolio
- Launch of new RF generators
- Vacuum capacitors with high power density
- Intensify key account management
- Win new Tier 2 customers
- Strengthen presence in Asia
Boost efficiency.
- Penang as strategic production site; allowing for capacity expansion for impedance matches
- Best-cost supply chain management through the new site in Malaysia
- Increase efficiency and flexibility of functional departments
Initiatives IXM
Boost growth.
- Enter the semiconductor & electronics inspection market
- Expand the components and modules portfolio with a focus on the core markets automotive and aerospace semiconductor & electronics inspection
- New x-ray tubes and high voltage generator platforms for even more flexibility in designing the offering
Boost efficiency.
- Best-cost supply chain management through the new site in Malaysia
- Operational and business excellence through digitalization and more systematic application of lean approaches
Initiatives IXS
Boost growth.
- Expand sales in the growth market of semiconductor & electronics (new sales office in Taiwan) and the volume markets of automotive and aerospace
- Expand digital services based on additional know-how after the acquisition of ORS, with a focus on in-line solutions for 24/7 uptime and on service excellence
Boost efficiency.
Standardize product hardware and software:
- 15 standardized products instead of eight
- One product software platform instead of six
- Accelerated exit from one-off customized solutions through focus on product tailoring and integration