Our strategic initiatives
until 2025

Plasma Control Technologies

Growing stronger.

Increase sales volume with existing customers, add new applications and heighten flexibility

X-Ray Modules

Exploiting potential.

Expand the product portfolio to tap new, adjacent market segments

X-Ray Systems


Focus on volume markets, standardized systems, and expansion of services that are based on artificial intelligence and machine/deep learning

Boost growth.

Expand product portfolio

  • Launch new RF generator and match controller
  • Launch vacuum capacitors with high power density
  • Intensify key account management
  • Win new tier 2 customers
  • Strengthen presence in Asia
Enhance efficiency.
  • Use Penang as a strategic manufacturing site to expand capacity for the production of RF matches
  • Achieve best-cost supply chain management through the new site in Malaysia
  • Increase efficiency and flexibility of functional departments
Boost growth.
  • Enter the semiconductor and electronics inspection market
  • Expand the components and modules portfolio with a focus on the core markets of automotive, aerospace, and semiconductor & electronics inspection
  • Launch new platforms for x-ray tubes and for high-voltage generators for even more flexibility in designing the offering
Enhance efficiency.
  • Achieve best-cost supply chain management
  • Drive operational and business excellence through digitalization and more systematic application of lean approaches
Boost growth.
  • Expand portfolio in the fast-growing semiconductor & electronics market, exploit volume potential in automotive and aerospace, and leverage Labs R&D as future pipeline
  • Expand digital services, leveraging the expertise of AI specialist ORS, with a focus on improving customers’ production processes and product quality
Enhance efficiency.

Standardize throughout, aiming for:

  • Increase in modular standardized product offering
  • One product software platform instead of seven (currently: three)
  • Accelerated phase-out of one-off customized solutions from 13 to zero by focusing on product tailoring and integration (currently: two)