Our strategic initiatives until 2025.

Plasma Control Technologies

Forward integration: Synertia®.

Increase sales volume through the product portfolio, which has been expanded by the Synertia® platform.

X-Ray Systems

See Better. Faster. More.

Focus on high-end volume markets with standardized solutions and best-in-class services. Enabling our customers to see better, faster, and more.

X-Ray Modules

Leveraging potential.

Expand the product portfolio by adding high-resolution x-ray modules to tap adjacent market segments.

Initiatives

Boost growth.

Continually expand the product portfolio:

• Commercialize the Synertia® RF power delivery platform
• Develop vacuum capacitors with high power density
• Intensify key account management
• Strengthen the presence in Asia: through designs from the Asia design center in Korea, expansion of production capacity in Malaysia, and a strong global supply chain

Enhance efficiency.

• Expand Penang as a strategic best-cost manufacturing location
• Increase operational and business excellence through rigorous use of lean approaches
• Drive forward digitalization and automation

Initiatives

Boost growth.

• Focused portfolio expansion
• Increase customer efficiency and productivity
• Co-creation as an innovation engine
• Strengthen the local presence

Enhance efficiency.

• Increase operational and business excellence through the consistent use of lean approaches
• Drive forward digitalization and automation

Initiatives

Boost growth.

• Enter the semiconductor and electronics inspection market
• Expand the core automotive and aerospace markets, with a specific focus on batteries and additively manufactured components
• Develop new x-ray tube platforms and generator platforms for better market development and positioning
• Expand the sales organizations and service business in Asia

Enhance efficiency.

• Increase operational and business excellence through rigorous use of lean approaches
• Drive forward digitalization and automation

Initiatives

Boost growth.

• Further develop the global organizational presence in line with the strategy and the needs of the divisions
• Bring a systematic and holistic approach to market trends and technologies through a CTO office

Enhance efficiency.

• Consistently further develop and implement the Comet target operating model and management system
• Continue to improve and harmonize policies, processes and tools in order to create a globally scalable organization
• Continue the company’s ongoing digital transformation 
• Expansion of the Global Operational Excellence office to leverage divisions’ synergy potential

Strengthen culture.

• Strengthen the employer brand
• Implement the ESG roadmap and embed sustainability at all levels of the organization
• Continue initiatives for employee development and support and for fostering diversity, equality and inclusion
• Deepen a management culture based on our stated values of “trustful collaboration”, “challenge and empower”, and “customer orientation”